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ENTERPRISE CULTUREENTERPRISE CULTURE
(一)Core Values

Core Values ??pyramid

Customer success

Customer success is the only reason this company exists, customer demand is the source of the company's development. Meet customer demand, continue to create sustainable value for customers, providing customers with efficient service is our development. Customer success is the success of our own. As long as the customer success, to promote the development of the ultimate customers more successful, our own development is a matter of passing.

Customer success is not limited to meet the needs of existing customers, but also lead to customer needs, to discover and create new customer needs has not been found.

Continuous innovation

Continuous innovation is the driving force behind the company to sustainable development. Always keep a sense of crisis and sense of urgency, or innovation, or death.

Our idea of ??innovation as a precursor to strategic innovation as the direction to the organization (management system) for the protection of innovation, technology and innovation as the core to business model innovation as a means to market innovation as the goal. But pay attention to innovative market-based, foundation, corporate foundation, and the degree of innovation clients. Not to meet customer demand for innovative purposes is invalid.

Continuous innovation to create value for customers.

The reason for the existence of the company, because they can create value; the company has been able to exist, but also because it can create value. The company is continuing to create value for customers, employees, society and innovation to get eternal life. Professional, focused and create value.

Cooperation and win-win

Including our customers, employees, shareholders, business partners, including all provide opportunities to create and realize their dream of a better, to the benefit of society, social responsibility, win-win situation.

Humans who dreams great money only attractive, career and dreams have cohesion.

Of course, it will also include the company's internal unity, teamwork, hard work is necessary to pay attention to individual, but also pay attention to teamwork.

In order to better meet customer needs, our open and tolerant attitude, spirit of hard work, acceptance, learning all the advanced technologies, products, solutions and business management and innovation, into commercial value. Independent and open cooperation and development with independent intellectual property rights of the world's leading chemical core technology system.

He stressed the value of human capital takes precedence over the value of financial capital, human values ??and rewards, opportunities to enhance the synchronization.

Our pursuit of profits, in order to facilitate better achieve its core mission and objectives for employees to build a better platform to better serve the community and commitment to social responsibility, but only the pursuit of a reasonable profit, not simply the pursuit of profit maximization. Not to the pursuit of profit as the ultimate goal. Profit, but we continue to innovation, customer success in the process, passing the resulting products.

Important Values

(二) the core mission

(Customer-centric, people-based, technology-driven innovation, adhering to the concept of sustainable development, an independent and open cooperation and development of chemical core technology system has independent intellectual property rights), innovation (sustainable world-leading) Chemicals or solutions that promote safety, health, environmental protection, improve the quality of human life and the global environment.

(一)strategic objectives

一).Make sustainable development a hundred years
二).Do the world's leading chemical industry enterprises
三).Do the best employers in the world chemical industry enterprises

Specific strategic objectives::

10 years, becoming a leading Chinese paint additives and chemical enterprises. To become China's most dynamic areas of science and technology related chemical additive safety, health, environmental protection products and solutions provider, to change China auxiliaries chemical products of inferior quality image.

20 years, to become the world leader in the field of chemical paint additives enterprises. Become the world's most dynamic science and technology in the field of chemical additives related safety, health, environmental protection products and solutions provider, other chemical industry in the international community have a certain influence.

30 years, to become the world's leading chemical industry enterprises. Become the world's most dynamic chemical technology innovation company, the world leader in the field of chemical safety, health, environmental and lifestyle solutions. Chinese quality products and solutions to the world.

(二)to achieve their goals description

To achieve the company's mission and objectives, we have to guide our values ??as norms of behavior. People are proud to work for our company, our perennial was named "Best Employer in the world chemical industry." People work here, you can develop personal skills and willingness to extreme, can reach a happy life and work double.

(三)methods to achieve their goals::

A command of a core, Troika:

"Enterprise culture" as commanded,

"Talent" as the core,

Troika: brand, R & D and marketing.

As corporate culture include: corporate vision, core values, core mission, strategic goals

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